Everything has now gone online, including looking for a new dentist or finding out what to do about your toothache or how to improve the look of your smile. Whatever people want to find out more about, everyone looks for their answers on Google, the world’s busiest search engine which carries out millions of searches every day including searches for dental websites. To meet the changes of marketing to online digital marketing you will need a bespoke website for your practice to begin with. To create an attractive, modern and informative website you will need in-depth knowledge of information technology, plenty of time and also be aware of how to maintain the website and make it accessible for all. So it is a process which requires a lot of time, effort and knowledge and therefore by consulting an award-winning dental marketing team you can make sure that you get the most out of this wonderful marketing tool, which is online marketing and also by delegating the marketing of your practice to a marketing team you can focus your time and efforts on looking after your patients’ teeth.
A good homepage to attract new patients
To begin with, a dental marketing team will want to collate all the information with regards to your practice to make sure that each aspect of your business is addressed on the website so that the reader is able to find out all the information that they may possibly need with regards to their dental needs and about you as a business so that there is no need for them to browse other websites and find out what your local competitors may be offering.
Dental websites beginning with an eye-catching homepage and an experienced online marketing team will use the profile of your practice and your USPs to help make up the homepage and this is the information that also helps you stand out from the crowd, catch the attention of the reader and encourage them to explore the website further.
Factors which make up a good dental website
Once the reader enters the website they should come across information with regards to the people on your team including photographs of everyone smiling happily and confidently with their beautiful teeth to help reassure the potential patient that they will receive excellent customer service here at your practice. Information with regards to the premises of your practice in the form of photographs, videos and a virtual tour where possible will help encourage the patient further and build a sense of familiarity before they visit you in person. This is especially helpful for nervous patients who require more encouragement than others to book an appointment in the first place.
Detailed information with regards to the treatments and procedures carried out at your practice including evidence of successful treatment at the practice in the form of before and after pictures of previous patients, including reviews and testimonials to help back up the proof of quality dental care at your practice even further so that your patient is happy that they will receive excellent dental treatment and wonderful customer service at the same time if they visit your practice. Get your website ready as soon as possible and watch the boost to your business that this can bring.