You need good dental marketing to attract, engage and retain dental patients. Without dental marketing, it will be very hard for you to find patients for your practice. Even before you open your business, you will need a good dental marketing campaign in place. In this era of digital technology, this means creating a strong online presence. Digital dental marketing is the way forward, and patients must be able to find you online quickly and easily when they search for dental practices in the area or if they happen to type your name into the search bar directly. The latter is less common, and most potential patients will usually search for terms such as “dentist near me” or “best dental practice (plus your location)”. When they do so, you need to provide them with an informative Google My Business profile, a fantastic dental website and exciting and engaging social media pages.
These three factors can make up an excellent digital dental marketing campaign for your dental practice. But you have to remember that most dental practices have dental marketing campaigns, and these three components make up the majority of dental marketing online. First, you must find out what you are up against; this means you need to carry out competitor analysis and learn more about the other dental practices in your area, the treatments that they offer, their areas of speciality and their style of dental marketing. A specialist digital dental marketing team will be able to retrieve more information from your competitors’ websites than perhaps you may be capable of. Your marketing agency will be able to use their knowledge and expertise to determine how your competitors’ dental marketing campaigns work, including their budgets. allowing you to save plenty of time and guesswork to create a more effective and profitable marketing campaign. This will help you dominate search results lists and increase the number of patients at your practice.
Keyword research for effective dental marketing
Search engine optimisation is what puts you at the top of the search results list. You need to make sure that your Google My Business profile, website and social media pages are optimised for Google. This means finding out which keywords are searched for most commonly in the area and making sure that they are repetitively yet strategically placed throughout the campaign to let patients know that you have what they are looking for. Keyword research is very important for a successful and strong online presence. It is also important to remember that trends do change. Keyword research needs to be carried out frequently so that you keep up with the current trends and continue to attract patients. Patients can learn new information from your website all the time and be encouraged to book an appointment and visit you in person to address their dental needs very soon. Speak to a digital dental marketing team today and find out more about digital dental marketing campaigns, the key components and how to maximise their potential.